Mercedes Marquee 2025
The Client
Mercedes-Benz, a name synonymous with innovation, performance, and refined luxury, approached us to create a marquee for the 2025 Adelaide Motorsport Festival that embodied their brand’s sophisticated edge. Known for their precision engineering and timeless design, Mercedes-Benz sought a space that would seamlessly merge cutting-edge style with an elevated hospitality experience. This wasn’t just about creating an exclusive event suite—it was about bringing the Mercedes-Benz ethos to life in a setting that exuded elegance and modernity.
The Leadup
The vision was clear: a marquee that reflected the sleek lines and understated luxury of the Mercedes-Benz brand, offering guests an immersive experience in both design and hospitality. We conceptualized a striking Soho Arch structure that would serve as the centrepiece of the event, delivering an inviting yet commanding presence. Paired with a carefully curated selection of furniture and styling elements, every detail was designed to enhance both comfort and aesthetic appeal.
The Build
The Soho Arch structure, with its contemporary form and generous proportions, set the stage for an unforgettable experience. Inside, the space was meticulously arranged to balance intimacy with openness, ensuring guests could fully engage with the atmosphere of the motorsport festival. Pippa tables provided stylish and practical dining settings, while Cotele bar tables and Cotele nude bars added depth and dimension to the space. The integration of hazelnut Benni seating and Bonni buttercream dining chairs further elevated the refined aesthetic, creating a harmonious blend of warmth and luxury.
The Fitout
A carefully curated selection of furniture and decor elements gave the Mercedes-Benz marquee a distinctive character. The seating featured a mix of Betty lounges in chocolate, Mulberry-coloured Bonni bar chairs, and Pippa outdoor bar chairs, creating a layered and inviting environment. Sonora lounges in the refreshing Lemonade shade brought a subtle yet striking contrast to the space, complementing the neutral tones of the other furnishings. Each piece was selected to enhance both the visual appeal and the comfort of the marquee, ensuring an effortless blend of style and functionality.
The Event
Once the doors opened, the Mercedes-Benz marquee became a standout feature of the 2025 Adelaide Motorsport Festival. Guests indulged in a world-class hospitality experience, enjoying exquisite dishes crafted by renowned chef Emma Reeves. Impeccable service was provided by Are You Being Served, ensuring every detail of the guest experience was executed to perfection. From the elevated views of the racetrack to the seamless flow of food, drinks, and conversation, the space embodied the spirit of luxury and performance that defines Mercedes-Benz.
The Team
At the core of this project was White Marquee, overseeing the concept, build, marquee, and furniture fitout from start to finish. Collaborating with an exceptional team of suppliers, we brought the vision to life with precision and style. Emma Reeves delivered an unforgettable culinary experience, while Are You Being Served provided top-tier hospitality. Every element, from the structure to the furniture, was designed to reflect the elegance and innovation synonymous with the Mercedes-Benz name. The result? A marquee that not only stood out but set a new benchmark for luxury hospitality at the Adelaide Motorsport Festival.
