Pagani Marquee 2025
The Client
Pagani, the pinnacle of hypercar artistry and engineering excellence, made a statement at the 2025 Adelaide Motorsport Festival with an exclusive marquee that embodied their signature blend of innovation, luxury, and performance. Designed by the Adelaide Motorsport Festival team, this space needed to reflect the brand's meticulous craftsmanship while offering an unparalleled hospitality experience. Pagani is renowned for pushing the boundaries of automotive design, and this marquee was no exception—a space as refined and exhilarating as the vehicles themselves.
The Leadup
Months of detailed planning went into creating a marquee that seamlessly blended high-end design with practical functionality. The structure of choice was the Soho Hall, providing a striking architectural presence that set the tone for a premium hospitality experience. The interior and exterior elements were curated with precision, ensuring a cohesive aesthetic that resonated with Pagani's dedication to excellence. Every design choice, from the furniture selection to the hospitality offerings, was meticulously considered to craft a space worthy of the brand.
The Build
The Soho Hall stood as an impressive centrepiece, offering a sophisticated yet functional environment for Pagani’s elite guests. A defining feature of the build was the 4.8m high x 15m texture-coated facade, designed and built by White Marquee, creating a striking, bespoke entrance that enhanced the marquee's architectural impact. The space also featured White Marquee’s signature outdoor decking, providing a seamless transition from the interior to the expansive viewing platform. Carefully integrated within the design were Hoffmann pieces, Ellie Bars, and Betty Tables, adding layers of refinement to the outdoor area. Inside, the build ensured a balance of open space and intimate seating zones, allowing guests to immerse themselves in the world of Pagani while enjoying ultimate comfort and style.
The Fitout
The interior styling of the Pagani marquee was an exquisite blend of contemporary elegance and motorsport prestige. Featuring the latest collections from White Marquee, the space was furnished with new Pippa dining chairs and dining tables, creating a sophisticated dining environment. Bonni bar chairs and Cotele black bars added a sleek, modern contrast, while Benni velvet lounges in olive green introduced a rich, luxurious texture. The result was a refined yet inviting atmosphere that allowed guests to relax in style while taking in the high-octane action of the festival.
The Event
The Pagani marquee was more than just a viewing space; it was an immersive luxury experience. Guests indulged in world-class hospitality, with catering by La Dolce Vita, known for their refined culinary creations that perfectly complemented the event’s opulent atmosphere. The outdoor deck provided a premium vantage point for guests to enjoy the racing action, with shaded areas enhanced by White Marquee’s Hoffmann pieces, Ellie Bars, and Betty Tables. Every detail, from the service to the styling, was designed to create a seamless blend of motorsport energy and elite comfort.
The Team
This exceptional hospitality experience was made possible through the support of a distinguished selection of sponsors, including Ayala, Stonehaven, Schild Estate, Reschke, Little Band Brewery, Bone Dry, and Cape Barren Wines. Each sponsor played a key role in curating an elevated experience, offering guests an exquisite selection of wines, spirits, and craft beverages that complemented the prestige of the event.
At the core of this project was a collaborative effort between some of the best in the industry. White Marquee provided the marquee, decking, and furniture fitout, ensuring a flawless execution from concept to completion. The event design was led by the Adelaide Motorsport Festival team, bringing their expertise in motorsport event curation. La Dolce Vita delivered an exceptional catering experience, while the combined efforts of the sponsors and premium hospitality providers ensured a world-class experience for all attendees.
From its striking design to the curated guest experience, the Pagani marquee at the 2025 Adelaide Motorsport Festival was a masterclass in luxury, innovation, and motorsport excellence.
