Pagani Marquee

The Client

The Adelaide Motorsport Festival tasked us with creating an unforgettable VIP Suite for their 2024 event, branded and sponsored by Pagani. With their main focus on the excitement happening on track, we were given the creative freedom to craft a space that would match Pagani's reputation for luxury and innovation. This project allowed us to push boundaries and create something truly special.

The Build

We selected our Soho Arc for its sleek, modern lines and the ability to showcase the high-end aesthetic Pagani is known for. The structure featured floor-to-ceiling glass gables and a blend of glass and solid walling around all four sides, offering privacy and panoramic views in equal measure. The floor was reinforced to support a Pagani vehicle, allowing the car to be driven in and out with ease and displayed within the space. A 2.5m terrace extended from the structure, creating a visually stunning façade, perfectly complemented by the beige roof—a subtle but impactful touch.

The Fitout

Our Betty modular lounges, with their high backrests, took centre stage in this VIP space, delivering a blend of comfort and modern design. These were paired with Betty modular tables and elegant egg tables with Nude stems. Next in line was our Buttercream Boucle from the Bobby range, which brought texture and warmth to the space. Sand stems and Beech tops from the Pippa range added a natural elegance to the overall fitout. The Cotele bar blended seamlessly with the black frame of the Soho Arc, tying the whole design together with a bold, contemporary look. 

The standout décor piece? The Pagani. 

The Event

The Adelaide Motorsport Festival is a vibrant celebration of motorsport culture, held in the iconic Victoria Park, part of the city's former Grand Prix circuit. The festival draws motorsport enthusiasts from across the globe, offering an exciting weekend filled with nostalgia and adrenaline. The Pagani VIP Suite provided a luxurious retreat for guests, combining the thrill of the track with high-end hospitality.