Porsche Marquee 2025
The Client
Porsche, a brand synonymous with precision engineering and high-performance luxury, approached us with a vision for the 2025 Adelaide Motorsport Festival. Their goal was to create an exclusive hospitality space that embodied the essence of Porsche—sleek, sophisticated, and exhilarating. With a legacy rooted in motorsport excellence, Porsche knew exactly what they wanted: an elevated guest experience that seamlessly blended the thrill of the track with refined luxury. They entrusted us to bring this vision to life through a marquee that would serve as the ultimate trackside sanctuary.
The Leadup
Bringing Porsche’s vision to reality required months of meticulous planning, innovative design, and a deep understanding of both luxury and motorsport. We proposed a Soho House structure, a modern yet timeless design that would offer the perfect blend of function and aesthetic appeal. Every aspect of the layout was considered, from creating optimal sightlines of the track to ensuring seamless guest flow throughout the space. Working in collaboration with Out in the Paddock, the concept evolved into a high-end hospitality suite that would be both visually striking and exceptionally comfortable for VIP guests.
The Build
The Soho House structure was expertly constructed to reflect Porsche’s sleek and contemporary style. Designed for both elegance and practicality, it featured floor-to-ceiling glass walls that provided unobstructed views of the racing action. The build incorporated a spacious deck, allowing guests to immerse themselves in the atmosphere while enjoying first-class hospitality. A refined selection of furniture collections—including Ellie, Benni, Sonora, Bonni, and Pippa—ensured the space exuded modern sophistication while maintaining a welcoming and stylish environment.
The Fitout
The interior design of the Porsche suite was a masterclass in understated luxury. Out in the Paddock curated a setting that was both refined and inviting, seamlessly blending high-end furniture with Porsche’s signature aesthetic. Plush seating arrangements featuring the Ellie and Benni collections provided a perfect balance of comfort and elegance, while the Sonora and Bonni ranges added a contemporary edge to the space. The Pippa collection brought a sleek, modern touch to the dining areas, ensuring a cohesive and elevated look throughout. Outside, guests could unwind in style while shaded by Sonora umbrellas, creating an effortlessly chic alfresco experience.
The Event
When the engines roared to life, the Porsche suite delivered an unforgettable experience. As one of the premier hospitality spaces at the 2025 Adelaide Motorsport Festival, it offered guests front-row seats to the action, with a perfectly curated atmosphere of exclusivity and excitement. The event featured world-class hospitality, with Out in the Paddock crafting a bespoke menu that highlighted South Australia’s finest produce. Guests indulged in gourmet dishes, expertly paired with an exquisite selection of wines and handcrafted cocktails, ensuring a truly elevated dining experience. The Porsche suite became the ultimate fusion of motorsport adrenaline and refined luxury, setting a new benchmark for premium hospitality at the festival.
The Team
White Marquee was at the helm of this spectacular project, overseeing the concept development, marquee build, and furniture fitout. Collaborating with an exceptional team, we worked alongside Out in the Paddock, who managed all styling, catering, and hospitality services. Their expertise in crafting high-end event experiences was instrumental in bringing the Porsche vision to life. Together, we delivered an unparalleled space that not only reflected the prestige of Porsche but also created a truly immersive and unforgettable motorsport experience for all who attended.
