BMW Marquee - Adelaide Motor Festival 2024
The Client
Adelaide BMW, a brand renowned for its dedication to luxury and precision, brings the same attention to detail and high standards to its events as it does to its vehicles. Their involvement in the Adelaide Motorsport Festival exemplifies their focus on creating premium, tailored experiences for their clientele. Known for blending innovation with sophistication, Adelaide BMW delivers events that combine luxury, motorsport passion, and exclusive VIP experiences. Their partnership in this event highlights their commitment to the South Australian community and to delivering unparalleled service and unforgettable moments that resonate with their brand’s elite status.
The Build
We constructed a 10x10 Soho House featuring a glass gable on the façade and Aged Oak floorboards. The area was shaded by a ceiling of Sonora umbrellas in salt and fenced with our high Merbau walling.
The Fitout
Inside, the BMW M Garden was an inspired fusion of colours and textures. The space was anchored by the Bijou Blue and Hazelnut tones from our Benni collection, offering a modern yet inviting feel. Pippa tables in dusk blue and brushed gold added a touch of understated luxury, while the Tasmanian Oak Ellie Bar stole the spotlight as the hero piece, adding warmth and character to the room.
Outside, the garden area radiated a perfect fusion of natural elegance and refined styling. The Salt Sonora umbrellas with beech frames harmonised beautifully with the Beech Hoffmann lounges, elevating the relaxed yet luxurious ambiance. The lawn was elegantly furnished with our Pippa collection in white, complemented by an extended Sonora modular lounge. The all-white setup, adorned with throw pillows in BMW M’s signature colours, added a subtle yet striking nod to the brand’s iconic identity.
The Event
The BMW M Garden offered guests a perfect blend of motorsport excitement and high-end luxury. Positioned to provide stunning views of the track, it served as a sanctuary for VIPs, allowing them to enjoy the thrill of the Adelaide Motorsport Festival in unparalleled comfort. Inside, the modern, sleek design reflected BMW’s attention to detail and premium brand ethos, while the outdoor garden was a chic and serene escape, embodying both sophistication and style.
