Club Zagame 2024
The Client
Zagame Automotive Group, synonymous with high-end performance and luxury vehicles, including Lamborghini, Ferrari, Bentley, and McLaren, came to us in mid-2023 with a clear vision: create a marquee for the 2024 Adelaide Motorsport Festival that reflects the prestige and exclusivity of their brand. Renowned for hosting unforgettable experiences, Zagame knew how to throw an extraordinary event, and they trusted us to help them stand out from the crowd in true luxury style. This was more than just a marquee—it had to embody their passion for performance and luxury.
The Leadup
Months of intricate planning and brainstorming resulted in a concept that would be nothing short of show-stopping. We proposed a Soho Dome structure, elevated on a 3m deck with a grand viewing platform that offered unobstructed trackside views. Every detail was meticulously planned for both aesthetics and functionality, from the positioning of air conditioning units beneath the raised deck to custom-built walls with integrated aircon vents. We left no stone unturned to ensure the space not only looked stunning but also offered maximum comfort for guests, seamlessly blending practicality with high-end design.
The Build
The Soho Dome, featuring floor-to-ceiling glass gables and impressive 3.6m high doors, was carefully constructed atop the elevated deck. Underneath, we cleverly concealed vital services such as refrigeration and air conditioning to maintain the clean, modern aesthetic. For ease of access, we incorporated a lift for wheelchair users and a fully cladded grand staircase, adding to the overall sense of arrival and grandeur. Every aspect of the build was a testament to our attention to detail and commitment to delivering a seamless blend of form and function.
The Fitout
The interior design was where the space truly came alive. The V-VIP 'Red Room' was a daring, monochromatic masterpiece—a bold red-on-red statement that exuded luxury and exclusivity. Mia Gambranis from Love Love Mia worked with us to bring an air of opulence and sophistication, perfectly complemented by Veuve Yellow lounges, which became the focal point of the space. Outside, guests enjoyed sweeping views of the track from the glass-balustraded balcony, shaded by striking black scallop Sonora umbrellas—a chic and stylish touch that made the external styling just as impressive as the interior.
The Event
When everything came together, the result was nothing short of extraordinary. Club Zagame stood tall as the only elevated suite at the 2024 Adelaide Motorsport Festival, offering unobstructed views of the track and an unparalleled VIP experience. Guests mingled with motorsport celebrities, including Formula One driver Valtteri Bottas, while enjoying all-day hospitality featuring exquisite dishes from South Australia's top chefs. Culinary highlights included creations from Chef Terry Intarakhamhaeng of Soi38 and Chef Tony Carroll, all complemented by a world-class selection of rare wines and spirits, curated by head sommelier Duncan Vent.
Club Zagame offered a fusion of adrenaline-pumping motorsport action and luxurious hospitality, promising guests an unforgettable weekend. From the exclusive vantage point of the raised platform to the gourmet food and expertly crafted drinks, every element of the experience was designed to impress and indulge.
The Team
At the heart of this stunning project was White Marquee, leading the charge from the initial concept through to the final build, marquee, and furniture fitout. We were proud to collaborate with an exceptional team: Mia Gambranis from Love Love Mia, who oversaw the space’s coordination and styling; Nexstage, responsible for the deck; Amuse Sound and Lighting for their AV expertise; Studio Botanic for the floral artistry; and Are You Being Served, who delivered the impeccable hospitality service that tied the event together.
