The Client
Tasting Australia is a global culinary event that brings together the finest food, wine, and culinary talent, set in the heart of South Australia. Held in Adelaide's Victoria Square, the festival showcases the best of the region, attracting visitors from across the world. For 2023, White Marquee proudly partnered with SATC to deliver premium structures and design fitouts that elevated the experience.

The Build
At the northern point of Victoria Square, our Soho Arch took center stage as the Town Square Kitchen, sponsored by Mitolo. The structure, fully glassed with custom gable windows and filled with rows of dining tables, became a highlight of the festival. Our sponsorship of the Dining Room showcased a White Marquee creation, featuring a U-shaped table configuration crafted from Pippa bar tables, designed to provide guests with clear views of the culinary action.

Our curved roof marquee created the Town Centre space, while the Soho Dome was once again used for the UniSA Masterclass Hall. Throughout these builds, the focus was on combining functionality with beauty, ensuring that each structure enhanced the overall experience of the festival.

The Fitout
Inside the Town Square Kitchen, we featured rows of Pippa dining tables with sleek black frames, paired with Hoffmann chairs in a rust hue, giving a modern yet warm feel. Green carpet tiles were laid to add texture and contrast, with glass walls providing a light-filled space that brought the outdoors in. The Dining Room setup featured the U-shaped Pippa bar tables, maximizing the experience for all guests with clear sightlines of the chefs as they worked.

The Soho Dome and curved roof marquee were styled to suit the dynamic nature of Tasting Australia, creating spaces that were both stylish and practical, encouraging guests to explore and engage with the events and tastings taking place.

The Event
Tasting Australia 2023 was a vibrant celebration of South Australian food and wine. The Town Square Kitchen was alive with the buzz of guests enjoying live demonstrations, tastings, and an array of interactive culinary experiences. The White Marquee-sponsored Dining Room allowed guests an intimate dining experience, watching chefs up close in the U-shaped table setup.

From the Masterclass Hall to the Town Centre, each space was thoughtfully designed to reflect the heart of Tasting Australia—a celebration of the best in food and drink, fostering connection through shared culinary experiences.

The Team
The success of Tasting Australia 2023 was a collaborative effort, led by White Marquee for the design, build, and structure fitout. Cooling and heating for the Town Square Kitchen was provided by Cool Breeze. Matt from Venue Productions designed the lighting, while Hygge Studio brought the floral installations to life. Village Gate handled the event signage, and Jo from Arne Studio, along with Jaz from In the Mood for Love, captured the event with stunning photography. Good Boy Events expertly ran the hospitality, ensuring guests had an unforgettable experience throughout the festival.